New Season Sashays to a Nearly 60% Increase in Viewership from Prior Season

June 3, 2022 – Today, Paramount+ announced that the season seven premiere of RUPAUL’S DRAG RACE ALL STARS broke a new record, becoming the most-watched original reality series in its first week on the service with viewership up nearly 60% over last season’s premiere. On premiere day, RUPAUL’S DRAG RACE ALL STARS was ranked #1 for total interactions among all reality programming, and #2 for the day overall in streaming. (Talkwalker)
For the first time ever in the herstory of “RuPaul’s Drag Race,” the series features a cast of all former winners returning to compete for the title “Queen of All Queens” and a cash prize of $200,000. The ALL STARS season seven queens include Jaida Essence Hall (season 12), Jinkx Monsoon (season five), Monét X Change (season 10, All Stars 4), Raja (season three), Shea Couleé (season nine, All Stars 5), Trinity The Tuck (season nine, All Stars 4), Yvie Oddly (season 11), and The Vivienne (U.K. season one). Celebrity guest judges for the season will include Cameron Diaz, Daphne Guinness, Kirby Howell-Baptiste, Jeffrey Bowyer-Chapman, Nikki Glaser, Tove Lo, Betsey Johnson, Janicza Bravo, Ben Platt, Ronan Farrow and Hannah Einbinder, with special appearances by Naomi Campbell, Vanna White and Speaker Nancy Pelosi.
RUPAUL’S DRAG RACE ALL STARS is produced by VH1 and World of Wonder. For more information on RUPAUL’S DRAG RACE ALL STARS and up-to-date news, go to www.viacomcbspressexpress.com/paramount-plus/. Join the conversation by using #DragRace and #AllStars7 and follow the official accounts on Instagram, Twitter, Facebook, YouTube and TikTok.